The Disney/ABC Television Group has raised more than $16.8 million for the American Red Cross to help the survivors of Hurricane Sandy (also dubbed Superstorm Sandy), thanks to its "Day of Giving," held on Monday.
The Disney-owned properties that helped with the fundraising efforts include OTRC.com, parent firm KABC Television, seven other eight ABC-owned local TV stations, daytime shows such as "The View," "Katie," "General Hospital" and "Good Morning America," late night shows such as "Jimmy Kimmel Live!" the ABC Family cable channel, Radio Disney, ESPN and Disney.com.
Samsung matched donations made during the "Day of Giving" with a $3 million contribution.
"Our 'Day of Giving' was an enormous success, raising more than $16.8 million to help those impacted by Hurricane Sandy," Anne Sweeney, co-chair of Disney Media Networks and president of Disney/ABC Television Group, said in a statement. "Working together, we achieved a response to these efforts that was so massive our colleagues with Parks & Resorts were asked to donate their time to help handle the dramatic increase in call volume. This success would not have been possible without everyone's support and enthusiasm."
Peggy Dyer, Chief Marketing Officer of the American Red Cross, added: "The American Red Cross was thrilled to work with the Disney/ABC TV Group and The Walt Disney Company yesterday in an unprecedented fashion that will provide additional care and comfort for the families affected by Sandy."
"While the amount of money raised was impressive, their ability to drive the message into the hearts and minds of millions of Americans is truly breathtaking," she added. "We are deeply thankful that we were able to mobilize thousands of donations from Disney/ABC's viewers to help so many in need?the 'all hands on deck' effort by Disney/ABC TV made that a huge success."
You can still help Sandy survivors by donating to the American Red Cross.
You can do this via:
TEXT: Text ABC to 90999 to give a $10 donation to the Red Cross.
ONLINE: Go to www.redcross.org/abc.
BY PHONE: Call 1-800-HELP-NOW. This number will bypass all the other menu options and direct your call to Hurricane Sandy relief.
ABC and OTRC.com are both owned by the Walt Disney Company