A Christmas ad featuring Ellen DeGeneres has upset the conservative group One Million Moms.
The ad features the comedian, who was named as the spokesperson for jcpenney in February, attempting to talk elves into making extra gifts for a holiday promotion by the department store. The commercial can be viewed below.
"Since April, JC Penney's has not aired Ellen DeGeneres in one of their commercials until now. A new JCP ad features Ellen and three elves. JCP has made their choice to offend a huge majority of their customers again. Christians must now vote with their wallets," the group said on their website as part of a statement calling for members to not watch the "Victoria's Secret Fashion Show," which aired on CBS, as well. The statement has since been removed from their website, but a cached version is still available for viewing here.
One Million Moms is a part of the American Family Association (AFA). The AFA describes itself as a non-profit organization that is "one of the largest and most effective pro-family organizations." One Million Moms says on their website that their goal is to "stop the exploitation of our children, especially by the entertainment media."
"We have contacted Victoria's Secret, CBS, and JC Penney's several times in the past with our concerns, and they will not listen. They have decided to ignore our complaints so we will avoid them at all costs," the statement added.
This is not the first time the group has protested DeGeneres' involvement with the department store brand. Back in February, the group launched a protest against jcpenney for naming DeGeneres as one of its spokespeople because the comedian is openly gay. At the time, the group accused jcpenney of "jumping on the pro-gay bandwagon" and said that "the majority of jcpenney shoppers will be offended and choose to no longer shop there."
"Normally I try not to pay attention to my haters but this time I'd like to talk about it because my haters are my motivators," DeGeneres said about the group on her show in February. "This organization doesn't think I should be the spokesperson because I'm gay. For those of you who are just tuning in for the first time, it's true. I'm gay... I hope you were sitting down. I hate to break it to you this way but anyway."
Before she launched her talk show in 2003, DeGeneres starred in her own ABC sitcom, "Ellen," which ran between 1994 and 1998. She came out as a lesbian in April 1997. So did her character, in what became a controversial episode that spurred several companies, such as the Chrysler Corporation to pull its advertisements, and caused scores of viewers to stop watching the show.
DeGeneres is now one of the most successful daytime talk show hosts on television today. The show won a Daytime Emmy in 2011 for Outstanding Talk Show/Entertainment and has won several other Daytime Emmy Awards since it launched in 2003.
Check out DeGeneres' jcpenney Christmas ad below.