David Beckham has stripped down yet for an underwear ad campaign for clothing retailer H&M and promoted the new line with a short film shot by Guy Ritchie and a Twitter chat with fans.
(Check out the PHOTOS here and watch the video below.)
After being part of the Los Angeles Galaxy since 2007, the 37-year-old British soccer star, husband of Spice Girl Victoria Beckham and international sex icon nnounced in January that he would move to France to play for Paris St Germain and would donate his salary to children's charities.
Beckham a During his time in the United States, Beckham gained notoriety as a male model, stripping down for an Emporio Armani underwear ad campaign in 2008 and for H&M bodywear ads in the summer of 2012.
He told the Associated Press that he and H&M designers spent 18 months developing the new 2013 line, "focusing on fit, comfort and the design details that make for a great piece of bodywear."
"The core range stays exactly the same, and we add to it only when we feel there's a need for a new piece, like the lounge jerseys and long johns or the morning gown that we added last year," he said. "This is a long-term collection, and I'm proud to put my name to it."
He also promotes H&M's new David Beckham Bodywear collection by playing an action hero in a short film that was helmed by famed director Guy Ritchie. In the video, Beckham bids farewell to a woman resembling his wife from the back of her head as she drives away with three boys in the backseat of her Range Rover As she drives off, his robe gets stuck in the door.
After a tug at his boxer-briefs, Beckham runs through a bush, losing his tank top,. Now shirtless, he races through a tennis court and yards, interrupts a group of children's soccer game, leaps over dogs, drives into a private swimming pool and jumps over a car to try to catch up.
During a Twitter chat with fans on February 6, Beckham said he performed all of his own stunts in Ritchie's H&M short film. He also revealed his personal underwear preference and his favorite actor.