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Hollywood Bowl to offer naming rights for donors

The Hollywood Bowl is shown in this undated file photo.
March 7, 2013 12:00:00 AM PST
A bit of the Hollywood Bowl is up for sale. The Los Angeles Philharmonic Association will begin to offer naming rights to parts of the iconic concert venue.

That means certain areas, such as the box office plaza, the main stage and the conductor's suite, would be named after donors.

Those donors will not be allowed to put their names on the Bowl shell and the name of the amphitheatre itself will remain The Hollywood Bowl.

The Los Angeles County Board of Supervisors signed off on the plan Tuesday. Money raised will go toward various improvements at the Bowl.


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