Beyonce is sizzling on the beach in a new ad for H&M's summer wear.
The 31-year-old singer, who is the new face of the brand's summer collection, appears in the sexy video ad dancing and posing while showcasing a number of swimsuits. The video, called "Beyonce as Mrs. Carter in H&M," shows the singer channeling two very opposite personas.
In the beginning of the ad, the singer showcases her signature long blonde hair and dons a fringed, black bikini. In the next scene, the singer writhes in water while debuting jet black hair and a much more seductive demeanor. Toward the commercial's end, Beyonce performs alongside fire dancers while wearing a short, black bodycon dress (Watch video below.)
The commercial short was directed by Jonas Akerlund and features Beyonce's new song, "Standing On The Sun." The clothing featured in the ads will be available beginning May in H&M stores worldwide and online.
"I've always liked H&M's focus on fun and affordable fashion. I really loved the concept we collaborated on to explore the different emotions of women represented by the four elements -- fire, water, earth and wind," Beyonce said in a March 21 statement obtained by OTRC.com. "It was a beautiful shoot on a tropical island. It felt more like making a video than a commercial."
On Thursday, March 21, the company officially announced that Beyonce would be teaming up with them for the retail clothing chain's summer ad campaign. The singer first debuted her photo ads in March, which were shot in Nassau in the Bahamas by photographers Inez van Lamsweerde and Vinoodh Matadin.
On Thursday, March 21, the company officially announced that Beyonce would be teaming up with them for the retail clothing chain's summer ad campaign. The singer's H& photo ads, which were shot in Nassau in the Bahamas by photographers Inez van Lamsweerde and Vinoodh Matadin, also debuted recently.
Ann-Sofie Johansson, Head of Design at H&M, said in a statement about the collection, "What makes these pieces even more special is that Beyonce herself had input into the design, and they are full of her own personal style."
Watch Beyonce's video advertisement for H&M below.