The Jackson family attorney elicited details of that day on June 25, 2009, as seen by paramedic Richard Senneff, who responded to the 911 call.
Senneff, a paramedic and firefighter for nearly 28 years, testified that Dr. Conrad Murray apparently made multiple statements to cover up what happened leading up to Jackson's cardiac arrest. The paramedic said he saw an IV pole, but no heart monitor or resuscitation equipment. He said he initially thought the unresponsive body, pale and emaciated, was a hospice patient.
"To me, he looked like he was at the end stage of a disease process," Senneff said.
He described a Murray's frazzled efforts to revive Jackson.
"He was pale, he was sweaty," the paramedic said of Murray. "He was very busy."
Jackson's blue hands, feet and lips, and the singer's dry eyes all signaled to Senneff that the singer was dead and hadn't been breathing for a long time.
According to Senneff, Murray said Jackson was only dehydrated and exhausted. Murray said the singer was not on medications and made no mention about Propofol, the sedative that an autopsy would reveal caused Jackson's death.
AEG attorney Marvin S. Putnam countered that Jackson's stardom provided a cover to receive multiple, secret medical treatments, many involving propofol.
Many other private moments from the singer's life will be exposed as the case progresses over the next several months, with witnesses expected to testify about secret medical treatments, lavish spending and tender moments spent with his mother and children.
The negligence case filed by Jackson's mother against AEG alleges that the concert promoter hired Murray, never checked his background and failed to supervise his treatment. The suit also alleges that AEG knew that Jackson had a dependency on medications and pressured Murray to do whatever it took to make him healthy enough to perform.
Jackson died from a propofol overdose while preparing for a series of comeback concerts at AEG's O2 Arena in London.
AEG denies wrongdoing. It contends that both Jackson and Murray kept secret the use of propofol as a sleep remedy, and that Jackson's use of medications was his personal choice, beyond their control.
Murray was convicted of involuntary manslaughter.
The Associated Press contributed to this report.