Lord & Taylor is on the naughty list. A recent 25 percent off "ultimate sale" sounded great, but it came with a lot of exceptions.
Best Buy is also naughty. It tightened its in-store return policy. Even if you have a receipt, they also require a valid photo ID.
"Best Buy retains the right to take information from your ID and store it in their database to track future return patterns. They also retain the right to freeze you out from making returns for up to 90 days," said Marks.
Lands' End made the nice list.
"It has an unconditional guarantee. You can return any item, at any time, for any reason. And that extends to even monogrammed items," said Marks.
For travelers, Hampton Inn and Suites made the nice list. Right at the front desk it promises, "If you're not satisfied, we don't expect you to pay."
Southwest Airlines is also nice for not charging a fee to switch your reservation.
"You just have to pay the difference in cost between fares. Now many other airlines charge a penalty for that, and the penalty can be several hundred dollars," said Marks.
And how about Amazon?
"Amazon's on our naughty list this year. To get free shipping, you have to spend $35. It used to be $25," said Marks.
You do get free shipping with no minimum if you sign up for Amazon Prime. It costs $79 a year, but it also includes unlimited streaming videos, similar to Netflix, but with fewer offerings.