• BREAKING NEWS ABC shows live and on-demand -- Download the WATCH ABC app!

OTRC: Scarlett Johansson stars in sexy SodaStream Super Bowl ad, (Update)

SodaStream unveils Scarlett Johansson as its first-ever Global Brand Ambassador in January 2014. (PRNewsFoto/SodaStream International Ltd.)

Scarlett Johansson is just one of the latest celebs to sign up for a Super Bowl ad, but TV viewers will only be able to watch a censored version of it.

The 29-year-old actress stars in a commercial for SodaStream that was set to be broadcast when Super Bowl XLVIII airs on Sunday, Feb. 2. FOX will air The company announced earlier this month that the actress has been named the brand's first-ever Global Brand Ambassador.

"Like most actors, my real job is saving the world," Johansson, clad in a white robe, says at the beginning of the clip.

At one point, the actress disrobes and appears in a form-fitting black dress while she sips on a soda made by using the SodaStream machine.

"Sorry, Coke and Pepsi," the actress says looking into the camera at the end of the clip.

UPDATE: It was that line that spurred FOX, which is airing the Super Bowl, to reject the ad as it was submitted, as Pepsi is sponsoring the halftime show.The network has asked SodaStream to remove the final part. An edited version will now air instead, Variety reported.

Daniel Birnbaum, CEO of SodaStream, told USA Today: "What are they afraid of? Which advertiser in America doesn't mention a competitor? This is the kind of stuff that happens in China. I'm disappointed as an American."

Political criticism of Johansson

Shortly after news of Johansson's partnership with the brand was announced, she was criticized by groups like Oxfam International for promoting a brand that has a factory in a Jewish settlement in the West Bank.

In a statement on their official website, the company said it "believes that businesses that operate in settlements further the ongoing poverty and denial of rights of the Palestinian communities that we work to support."

The actress responded to the criticism from Oxfam International, where she serves as an ambassador, in a post on the Huffington Post on Jan. 24.

"I remain a supporter of economic cooperation and social interaction between a democratic Israel and Palestine," Johansson writes. "SodaStream is a company that is not only committed to the environment but to building a bridge to peace between Israel and Palestine, supporting neighbors working alongside each other, receiving equal pay, equal benefits and equal rights."

Watch Scarlett Johansson's SodaStream ad below.

(Copyright ©2014 OnTheRedCarpet.com. All Rights Reserved.)
Load Comments