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8 reasons to get excited about Super Bowl XLVIII (besides the football)

The ads, of course.  For some, the best part of the Super Bowl is what happens during the time-outs. Companies shell out millions ($4 million per 30 seconds, to be exact) to win our hearts - and it often works (tell us you didn't cry at last year's Clydesdales "Brotherhood" ad!). This year many companies have released their ads on YouTube days before the game to start building buzz. And yes, Budweiser is back with another tearjerker. <span class=meta>(Photo/KGO)</span>
January 31, 2014 12:00:00 AM PST