Avril Lavigne wears a cupcake skirt and experiments with a new sound in her music video for "Hello Kitty."
"Hello Kitty" is the fourth single released off of Lavigne's self-titled fifth studio album, preceded by the tracks "Here's To Never Growing Up," "Rock N Roll" and "Let Me Go" featuring husband Chad Kroeger of Nickelback. The "Hello Kitty" video can be viewed here.
In the video, Lavigne struts around what appears to be a Japan-inspired city, a candy store and a sushi restaurant, wearing an outrageous cupcake-adorned skirt, a black jacket and multi-colored streaks in her partially-shaved blonde hair.
She is also seen performing slight choreography with expressionless dancers in matching uniforms, playing guitar and uttering Japanese phrases.
The song is also a vast difference in sound compared to previous releases from Lavigne. Known for her more pop-rock edge over the years through hits like "Sk8er Boi," "Girlfriend" and "What The Hell," "Hello Kitty" features a severe dubstep-inspired beat, much like the work of DJs such as Skrillex.
Lyrics for the song include, "Come come kitty kitty / You're so pretty pretty / Don't go kitty kitty / Stay with me / Come come kitty kitty / You're so silly silly / Don't go kitty kitty / Play with me."
Lavigne can next be seen on tour as opening act for Backstreet Boys, beginning in May 2014.
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