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OTRC: Avril Lavigne releases 'Hello Kitty' music video - watch (Poll)

Avril Lavigne appears in the 2014 music video 'Hello Kitty.' (Epic Records)

Avril Lavigne wears a cupcake skirt and experiments with a new sound in her music video for "Hello Kitty."

"Hello Kitty" is the fourth single released off of Lavigne's self-titled fifth studio album, preceded by the tracks "Here's To Never Growing Up," "Rock N Roll" and "Let Me Go" featuring husband Chad Kroeger of Nickelback. The "Hello Kitty" video can be viewed here.

In the video, Lavigne struts around what appears to be a Japan-inspired city, a candy store and a sushi restaurant, wearing an outrageous cupcake-adorned skirt, a black jacket and multi-colored streaks in her partially-shaved blonde hair.

She is also seen performing slight choreography with expressionless dancers in matching uniforms, playing guitar and uttering Japanese phrases.

The song is also a vast difference in sound compared to previous releases from Lavigne. Known for her more pop-rock edge over the years through hits like "Sk8er Boi," "Girlfriend" and "What The Hell," "Hello Kitty" features a severe dubstep-inspired beat, much like the work of DJs such as Skrillex.

Lyrics for the song include, "Come come kitty kitty / You're so pretty pretty / Don't go kitty kitty / Stay with me / Come come kitty kitty / You're so silly silly / Don't go kitty kitty / Play with me."

Lavigne can next be seen on tour as opening act for Backstreet Boys, beginning in May 2014.

What do you think about Avril Lavigne's "Hello Kitty" music video? Let us know by voting in our poll below.

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