Music video encourages kids heading back to school to be '#Unlimited'

(Old Navy/YouTube)

YouTube stars have teamed up with Old Navy to remind kids heading back to school that they are more than capable to handle anything that comes their way.



"#Unlimited" is a follow-up to an Old Navy music video from 2014, which tackled similar themes surrounding the anxiety of starting a new school year.

"I hope the theme of helping kids to achieve their full potential is a theme that resonates with adults," Old Navy Chief Marketing Officer Ivan Wicksteed told AdAge.

Lyrics for the song, including lines like "Whatever comes your way, you will be strong, be bold, be brave, be unlimited," were written based on interviews with members of the Boys & Girls Club of America.

The hashtag being used to promote the song is also featured on t-shirts being sold at Old Navy, with a portion of the proceeds being donated to the Boys & Girls Club of America and Canada.

The video has amassed more than 4 million views since it was posted to YouTube last week.

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