Little Caesars introduces pizza with bacon-wrapped crust

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Thursday, February 19, 2015
Bacon wrapped pizza
Little Caesars' $12 "Bacon Wrapped Crust Deep! Deep! Dish Pizza" will be available for order starting Monday, February 23
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The pizza game will soon be getting a shake-up. Little Caesars has created a pizza with 3 feet of bacon wrapped around the pie's crust.

The pizza chain plans to roll out the $12 "Bacon Wrapped Crust Deep! Deep! Dish Pizza" on Monday, February 23. The new pizza comes with pepperoni and bacon sprinkled on top.

"Bacon has become the ultimate indulgence," says Darren Tristano, executive vice president at Technomic, a research firm. "As a comfort food, bacon has emotional connections for many consumers with mom-made breakfasts and weekend morning family occasions."

Little Caesars says the pizza will only be available for a limited time. It will replace the soft pretzel pizza on menus across the U.S.

"You can always get a plain, cheese pizza or a veggie pizza," David Scrivano, CEO at Little Caesars, told USA Today. "This is a more indulgent offering for a demographic that craves premium quality."

Each slice of the Bacon Wrapped Crust Deep! Deep! Dish Pizza contains 450 calories and 23 grams of fat.