SIERRA MADRE, Calif. (KABC) -- New food trends go beyond cold-pressed juice to help consumers get more nutrition into their diets.
"I'm not a big salad eater, kale eater. I know it's good for me. And I don't really like the texture of kale," said Geoff Woods of Sierra Madre, who goes to i-fruggie, where they blend it up with extras.
"Spinach, kale. We have fresh strawberries. We have avocado. And we have frozen fruits, such as pineapple, mango, apple, blueberry. It's whatever you really want," said owner Jerrod Libonati.
But no juice or fruit puree. Libonati is also a dietitian and has spent 15 years trying to convince people to eat better. His solution is i-fruggie, short for fruit and veggie.
"A little bit thicker than a juice, and so I always believe the purer the form of food, the closer to the whole food, the better off for satiation or fullness factor," said Libonati.
A bit of high-tech fun into this concept, customers build their i-fruggie recipe on an iPad.
"Kids love to touch buttons. They associate with color, with shape, with texture, with flavor. And so I built this thing to be bright and lively, to encourage them to eat more fruits and veggies," said Libonati.
Each i-fruggie comes complete with a nutrition label that shows exactly what they're getting.
Another expert looking to increase family nutrition, raw food chef Sophie Jaffe, createdPhilosophie super food powders to make all meals better.
"So I do everything from adding it to my kids' yogurt, to their pancakes on Saturday mornings, to their eggs," said Jaffe.
Green Dream, Cacao Magic and Berry Bliss flavors are organic, gluten-free, plant-based powder packets with seven ingredients including protein, vitamins, minerals and other nutrients.
For those who actually like juice but feel like they need to chew, there's now Chuice, chewable and drinkable fruits, veggies, nuts and seeds.
The produce, nut, seed combination offers protein, essential fats, and complex carbs with 6 grams of fiber in an 8-ounce serving.