New juicing trends go beyond traditional cold-pressed

LOS ANGELES (KABC) -- These days juicing has become quite the rage, but not everyone who likes drinking their produce feels traditional cold-pressed juicing is the way to go.

"I'm not a big salad eater, kale eater. I know it's good for me. I don't really like the texture of kale," said Sierra Madre resident Geoff Woods.

So Woods heads to i-fruggie, where they blend it up with extras.

"Spinach, kale, we have fresh strawberries. We have avocado. We have frozen fruits such as pineapple, mango, apple, blueberry," said registered dietitian Jerrod Libonati, owner of i-fruggie. "It's whatever you really want."

But no juice or fruit puree. Libonati has spent 15 years trying to convince people to eat better. His solution is i-fruggie, short for "fruit and veggie."

"It's true fruit pressed. A little bit thicker than a juice, and so I always believe that the purer the form of food, the closer to the whole food, the better off for satiation, or fullness factor," said Libonati.

A bit of high-tech fun into his concept: Customers build their i-fruggie recipe on an iPad.

"Kids love to touch buttons. They associate with color, with shape, with texture, with flavor. And so I built this thing to be bright and lively and to encourage them to eat more fruits and veggies," said Libonati.

The i-fruggie comes complete with a nutrition label that shows exactly what they're getting.

Another expert looking to increase family nutrition is raw-food chef Sophie Jaffe. She created Philosophie superfood powders to make all meals better meals.

"So I do everything from adding it to my kids' yogurt to their pancakes on Saturday mornings, to their eggs," said Jaffe.

Green Dream, Cacao Magic and Berry Bliss flavors are organic, gluten-free plant-based powder packets with seven ingredients, including protein, vitamins, minerals and other nutrients.

For those who actually like juice but feel like they need to chew, there's now Chuice chewable and drinkable fruits, veggies, nuts and seeds.

The produce-nut-seed combination offers protein, essential fats and complex carbs with 6 grams of fiber in an 8-ounce serving.