WATTS, LOS ANGELES (KABC) --Celebrity chefs Roy Choi and Daniel Patterson opened their much anticipated fast-food restaurant LocoL in Watts on Monday.
Choi, a food truck pioneer, and Patterson launched a restaurant that gives customers an affordable and healthy fast-food option.
"This is fast food, but everything is from scratch. Sprouting grains, we have burgs, chili bowls, BBQ turkey sandwiches, our bun is a rice bun, it's just delicious food," Choi explained.
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Hundreds were on hand as LocoL opened its doors at 1950 E. 103rd St., including several celebrities such as NFL Hall of Famer and Cleveland Browns legend Jim Brown.
Officials said not only will the restaurant offer tasty food, but it will also help economic development in Watts.
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"The perception of Watts unfortunately, often times, is something that people want to avoid," Los Angeles City Councilmember Joe Buscaino said. "But we are changing that mindset. We are changing that perception with these types of investments here in Watts."
LocoL is open from 11 a.m. to 10 p.m. every day. Choi and Patterson are also planning to open a LocoL in San Francisco, according to their website.