Beyonce hires Jillian Mercado, model w/ muscular dystrophy, to be new face for merchandise

Beyonce hired a model with muscular dystrophy to help promote new merchandise on her website.

The new items coincide with her latest song, "Formation," and the merch includes everything from T-shirts and sweatshirts to hats and phone cases.

The model she hired is none other than Jillian Mercado, who is a blogger turned fashion model. Over the last few years, her resume has exploded. She has muscular dystrophy and said her career goal is to change the fashion industry and change perceptions.

Mercado has landed major campaigns for Nordstrom and Diesel, among others.