Helpful Honda Guys offer free Uber rides to SoCal residents during Super Bowl

FILE - In this July 15, 2015 file photo, Uber driver Karim Amrani sits in his car parked near the San Francisco International Airport parking area. (AP Photo/Jeff Chiu, File)

As a way to curb drunk driving and possible deadly crashes, the Southern California Honda Dealers offered SoCal residents a complimentary UberX ride home.

The Helpful Honda Guys covered the cost of a ride home from Uber and offered a code during a Super Bowl ad. Southern California residents can use the code "HELPFUL" to get the free and safe ride.

According to five years of California crash data, there was a 77 percent increase in alcohol-related crashes that could cause injury or death on Super Bowl Sunday.
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