Apple unveils Apple Watch, larger iPhone 6

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Apple unveiled the much anticipated Apple Watch on Tuesday, and the excited crowd responded with cheers and a standing ovation. (Apple)

Apple unveiled the much anticipated Apple Watch on Tuesday, and the excited crowd responded with cheers and a standing ovation.

Apple CEO Tim Cook proclaimed that he had, "one more thing." It was how Steve Jobs used to close his keynote addresses.

"Apple Watch is the most personal device we've ever created," Cook said.

The device has a digital crown for users to scroll, zoom and navigate. The watch will not just sense the user's touch, but also force. It has LEDs, along with photosensors, to detect the user's pulse rate

"What we didn't do is take the iPhone and shrink down the user interface and strap it on your wrist," Cook said.

PHOTOS: Apple unveils new products


Apple Watch comes in two sizes and requires an iPhone. You can personalize the watch with a variety of watch faces and six different straps, including a sport band made with sweat and chemical-resistant material.

Some had questioned whether Apple could still be innovative following Jobs' death in 2011. The last major entry in a new product category was the iPad in 2010.

The watch will start at $349 and will go on sale early next year.

The Apple Watch upstaged news of the iPhone 6 and the iPhone 6 Plus, which have bigger screens and a new, horizontal viewing mode to take advantage of the larger display.

The iPhone 6 screen measures 4.7 inches, and the iPhone 6 Plus will be 5.5 inches. In both cases, app developers will be able to design apps that can be viewed differently when the phone is held horizontally.

Prices for the iPhone 6 starts at $199 for the 16GB, $299 for the 64GB and $399 for the 128GB. The iPhone 6 Plus phones will cost $100 more at each configuration. The new phone will start shipping Sept. 19 in the U.S., and pre-orders begins Friday.

Apple also introduced Apple Pay, a system for using the phone to make credit card payments at retail stores. Apple Pay will not store credit card numbers on a device or server. Instead, it generates a dynamic security code. It launches in the U.S. next month.

The Associated Press and ABC News contributed to this report.


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