Pink's Hot Dogs Los Angeles intersection renamed 'Pink's Square'

LOS ANGELES (KABC) -- It's a big day for one Los Angeles landmark - Pink's Hot Dogs celebrated 78 years in the City of Angels.

The legendary eatery was honored by the city Thursday. The restaurant started out as a pushcart before taking up residence at La Brea and Melrose.

Seventy-eight years later that intersection has been rebranded as "Pink's Square."

The iconic hot dog spot offered $.078 cent chili and veggie dogs as part of the celebration for 78 minutes.

All of the proceeds will be donated to charity.

The eatery's parking lot was full of familiar faces to recognize the Fairfax District hot dog joint. It's where Paul and Betty Pink first started selling hot dogs back in 1939. Their son Richard has kept the family business alive by keeping fans well fed.

"It's also about preserving the memory of my parents," he said. "Who really worked from dawn to exhaustion in the early years to put food on the table, to take care of their kids and make sure Pink's continued."