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People feeling blue want to spend green

February 8, 2008 12:00:00 AM PST
There's proof now that people feeling blue are willing to spend a lot of green.A new study by four U.S. universities shows people's spending judgment goes out the window when they're feeling down.

In the study, participants who watched a clip about someone dying offered to pay nearly four times as much for a bottle of water than a group that watched a video that was not sad.

The reason? Researchers say people become more self-absorbed when they're sad, and shop to feel better about themselves.


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