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Eyewitness News caught up with celebrity stylist Jose Eber for some enlightenment on these now very popular shades of gray.
"There is nothing wrong to show gray," said Eber. "When gray makes you look or feel older, it's really time to cover it up, and it doesn't have to be covered up 100 percent."
Today men are walking into salons like Eber's and having a colorist create a combination of their old gray mixed in with new tones.
"Coloring men's hair right now is not what it used to be," said Eber. "It's not like you're sticking one process and you color the gray, but it really looks like you are putting shoe polish on you head. The shoe polish days are over."
These new tones blend right in with what's remaining of man's natural color.
These dyes are perfect for guys like David, who are looking to get back to their roots.
"I wanted to darken it up a little because I feel like it's washing my face out," said David Cramer.
And 10 minutes on the clock is all it took to change the look of David's locks.
"It came out much better than I expected. It's very natural," said Cramer. "You can still see some of the gray, but it's not as washed-out looking."
But for some men, growing older just means getting grayer.
"I just call it brown with gray undertones," said Kevin McCreary. This guy says he's been coloring his hair for the past 15 years.
And although salt and pepper works for some, he prefers a good "cover up."
"It's according to age too," said Park Newton. "If I was George Clooney's age, I wouldn't mind going a little gray."