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There is a lot of information on the Web on training and losing weight, but Moore said something was missing.
"There wasn't a lot out there about the real spirit behind women runners and why we get involved in the sport in the first place," she said.
Through her online connections, Moore found other Web sites like /*roadrunnersports.com*/ and /*athleta.com*/ to locate necessary fitness gear.
Moore said her favorite is /*shopittome.com*/, a Web site that acts much like a sale portal, allowing you to see what's on sale and choosing only your favorite brands in your size.
Log on, set your size and brand preference, they'll send you so-called sale mail to alert you.
"ShopItToMe is the kind of service where you tell the site exactly what it is you want to find, and it lets you know when that price is rock bottom," Moore said.
Shoppers can save about 35 percent on running clothes on average and 33 percent on running shoes on average, which is helpful as athletic shoes can be pricey.
Typically manufacturers will change the shoe's model just once a year, but the style and the color twice a year. That's when you want to shop for a bargain.
When they release a new model, retailers are trying to dump the past inventory.
Other ideas include buying more than one pair to use for later and keeping an eye out for "friends and family sales" or "seasonal sales," which provide even more savings.
As like regular fashion, sportswear styles typically change in spring and fall.