- Video: Disney to buy Marvel Entertainment
- More: Most Popular stories, videos and more
- More: Get breaking news alerts
Disney similarly bought Pixar a few years ago, and the company's chief executive sees parallels to this deal, in which Disney gets not only content and characters, but a strong group of talented people.
"Marvel is a really interesting company because of its treasure trove of 5,000 characters and great stories have universal appeal to different genders, to different ages, and to people all over the world, and it fits beautifully with Disney," says Disney CEO Bob Iger.
"We have similar appeal, although a lot of Disney appeals more to girls than to boys, and Marvel is probably a little bit more to boys than to girls, so it's a great fit," he adds.
Although Marvel shareholders still need to approve the deal, the news hit Wall Street immediately, bringing Marvel Entertainment stock up to the highest it has been in five years.
The Walt Disney Company is the parent company of ABC7.