It might seem like an unlikely place to tie the knot, but when the discount chain pitched the idea in newspapers and on the radio, brides and grooms-to-be signed up for their chance to walk down the aisle, aisle 15 of the Hollywood store, that is.
"I'm open to different and I'm open to unique, and this is definitely both," says one groom.
"We knew how much getting married typically costs these days," says new bride Emily Hall, "so we both saw it as a good opportunity to get married and not have to spend tons of money."
Ten years ago on this day, this 99 Cents Only Store held a charity golf tournament.
They figured they would celebrate Sept. 9, 2009 by helping couples have a very affordable wedding.
Each couple paid just 99 cents to get married at the store. The decorations were also done on the cheap, courtesy of Kathy Jacobs, who considerers herself as Martha Stewart on a budget.
"I made every single thing for this wedding out of 99 Cents Store items," says Jacobs.
"Just for instance, this chair cover costs 50 cents. It's a plastic table cloth. I crinkled it up, and then used the back side of it, the flannel side, to give it more of a fabric look," she describes.
Among the couples who know the value of a dollar are Brad and Adrienne Pye. They met when they were homeless. Knowing their past, they're looking forward to the rest of their lives.
"She saved my life, because nothing else would do," says Brad Pye, "I just love her to death for that and being who she is."
After the couples posed for photos and said their 'I do's, they went through the checkout line and they paid 99 cents for their wedding.