"Instead of owning a car, where you're paying for everything yourself, with Zipcar, you just pay by the hour of by the day. One all-inclusive fee includes gas, maintenance, insurance and parking," explained Norman.
The cars are parked on the street, which is where you pick them up.
"Our tag line is, 'Wheels when you want them,' so to have cars around the corner around the clock is really helped by having cars on streets," said Norman.
Zipcars have been nationwide for almost a decade, and it's the largest car-sharing company in the world.
"Today, we announced the on-street program, where the city is granting a dozen on-street parking spaces near USC and UCLA to help really grow awareness," said Norman.
"Each shared car will take 15 to 20 private cars off the road," said Los Angeles Mayor Antonio Villaraigosa. "Now, all this adds up to less traffic, cleaner air and reduced greenhouse gas emissions."
So, how do you get a Zipcar?
You can just go online and get yourself a Zipcard, swipe your card on the front windshield of the Zipcar, open it up, get in, and drive.
"It definitely saves on the gas and the insurance; it's way cheap," said Neilda Pacquing, a student.
Zipcar rentals start at about $9 an hour or $60 to $70 a day.
"I think it's a wonderful idea, you save on some gas and having to mess my car," said Yvette Ferrer, a Los Angeles resident.
To use the cars, those eligible for the service may make reservations online by clicking on the link below or by calling (866) 494-7227.
- Link: Zipcar Los Angeles