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Riverside retailers see increased sales

November 15, 2009 12:00:00 AM PST
While the Inland Empire's unemployment rate is pushing 14 percent, Riverside County retailers are optimistic about the upcoming holiday season.The months of September and October have shown slight increases in sales for some national chain stores, compared to last year.

Economists say those who still have a job may be feeling better about the economy than they did a year ago, but the family budget will remain tight.

Experts say whether shoppers buy more or less this holiday season, one thing's for sure. People will bargain shop, forgoing department stores like Macy's and Nordstrom for discount stores like Target and Wal-mart.