'Avatar' set to be released on Earth Day

Hollywood Wrap with George Pennacchio
LOS ANGELES After conquering theaters all around the world to the tune of more than $2.7 billion, "Avatar" is diving into the home viewing market.

The epic sci-fi film will be released on DVD and Blu-ray on Earth Day, April 22.

"I think 'Avatar' works on DVD because of the storytelling, the characters and the vibrancy of the imagery," said director /*James Cameron*/. "I think that it's scaleable."

And if you noticed in theaters that the imagery of the 3-D version of the film was just a bit darker, it was.

"For example, in a theater in 3-D, the glasses and the filtration at the projector make it a slightly darker experience. And when you see it in Blu-ray, especially, but also on DVD, everything's brighter and more vibrant," said Cameron.

The 55-year-old director says that fans of the movie will most likely want to relive the experience of being transported into the alluring world of Pandora. "I think people are going to want to own 'Avatar' because they want to continue to re-live that experience of being in that world," said Cameron.

Being an environmental activist, Cameron saw a lot of opportunity to release the "Avatar" DVD on Earth Day.

"It's very cool. I think it's a great opportunity. We've had such an amazing response from environmental groups around the world and from, you know, groups dealing with indigenous rights from around the world," said Cameron. "I think it's a great opportunity just to focus it all into one big conversation."

Part of that "larger conversation" is being put into focus by the Earth Day Network, an umbrella organization of environmental supporters, who have vowed by plant a million trees before the end of the year. Cameron will help with planting on Thursday.

Cameron also has given a hint about the film's sequel. He told the LA Times that the next visit to Pandora will explore the planet's oceans.

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