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Calif. may launch license plate ads for funds

ABC7 Eyewitness News HD covering Los Angeles and Southern California.

June 20, 2010 12:00:00 AM PDT
With California facing a massive budget deficit, Sacramento lawmakers are considering advertising on license plates as one possible money maker for the state.A recently passed senate bill would authorize the Department of Motor Vehicles to study the feasibility and safety of converting traditional rear license plates into digital message boards.

Under the plan, the new plates would display advertisements or messages only when a vehicle came to a full stop for at least four seconds.

The revenue from those ads would go to the state.

The measure goes before the Assembly Transportation Committee next week.