"We're always making hats for motion picture business and for television and for commercials and for music people for that matter," said Mark Mejia, owner and Master Hatter of Baron Hats.
Baron Hats is filled like a library of cinematic history, from Bogie's famous fedora to Johhny Depp's distressd leather pirate hat. Customers can walk in and purchase a cashmere newsboy cap or order a custom fitted hat of their choice. Mejia insists there is a hat for everyone.
For ABC7's Alysha Del Valle, Mejia chose a black, floppy hat.
The most requested custom hat is the stingy brim fedora, according to Mejia.
"This is the most popular style. Both men and women are wearing it, and you see it all over the place," he said.
Baron Hats leads the way in "green" headwear, like fedoras made from recycled plastic water bottles.
On Melrose Avenue, the Goorin Bros. store has also noticed a rise in demand for a good hat. The family-owned business has been known for their bold hat making since 1895.
For someone who grew up wearing baseball caps and beanies, a good starter hat is a cadet or a driver, said manager Brandon Otto of Goorin Bros.
"They're very easy shapes to wear," Otto said.
The Goorin Bros. showroom offers shelves upon shelves of traditional and modernized hats. From a classic fedora to the furry trooper, the selection available is not just for boys anymore.
"The past year actually, I've seen a lot more women coming in and trying on feminine shapes," Otto said.
Marianna Lopez of Los Angeles, who recently moved from Chicago, said she no longer wears hats just to stay warm. She purchased a feminine white straw hat called a cloche.
"This is the actual style that ladies were wearing back in the 20s," she said.
One quick lesson from the Goorin Bros. on proper hat etiquette: As the day gets shorter, your brim should get smaller.
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