Fiorina's first ad focuses on Boxer's exchange with an army Brigadier General, in which she requested he call her "Senator" rather than "Ma'am" because she "worked so hard to get that title." Fiorina jabs, "28 years in Washington and Barbara Boxer works hard for a title. I'll really work hard."
At the time, Boxer called the exchange with the general petty, even though it drew national attention. Boxer's campaign manager said the new ad sidesteps Fiorina's own troubled history at Hewlett Packard.
"I think they're trying to skirt the issue of Carly Fiorina's record at Hewlett Packard and we're ready to talk about the records of the two candidates," said Rose Kapolczynski, Boxer's campaign manager.
Boxer has spent millions of dollars on ads attacking Fiorina's history as an executive, pointing out she laid off 30,000 workers while she was CEO at Hewlitt Packard.
A spokeswoman for Fiorina admitted that the unanswered attack ads had hurt Fiorina in the polls.
A recent poll by Survey USA showed Boxer with an eight-point lead, for the first time in two months of polling.
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