The works include an original Salvador Dali, iconic photographs of Pamela Anderson, Brigitte Bardot and the 1953 original Playboy centerfold of Marilyn Monroe.
Also, an oil painting by artist Tom Wesselmann called, "Mouth No. 8" is expected to fetch $2 million to $3 million.
The auction is set for Dec. 8 at Christie's. It's titled "The Year of the Rabbit."
The Associated Press contributed to this report.