"Especially this year," "Sweet" Alice said, "because a lot of the parents lost their homes, a lot of them have lost their jobs and a lot of them were on welfare. It's awful, welfare. So we know the need. "
Santa and his elves gave gifts to more than 300 underprivileged children from various elementary schools in the area Wednesday.
"It is a beautiful day, and these children's dreams and hearts filled with love because "Sweet" Alice shares so much," said a man doubling as Santa.
Thanks to generous donations from local Southern Californians, no child left the event empty-handed.
"I think what 'Sweet' Alice does is pretty amazing and it's just cool to be part of it," said Stacey Falcoioni, a volunteer. "I brought my girls here with me to experience because I think it's important that they realize how fortunate we are and how we should always, always give back."
Los Angeles Police Chief /*Charlie Beck*/ stopped by. He was touched by the holiday spirit of giving and the beaming smiles of children.
"It's a great city that takes care of itself and it has so many positive things," Beck said. "I think that this is a great, great one of them."