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'Guitar Hero' franchise gets its plug pulled

February 9, 2011 12:00:00 AM PST
From hero to zero.

The "Guitar Hero" franchise, born less than six years ago, is ending its tour.

Activision Blizzard, the Santa Monica-based company that makes the musical video game, is discontinuing it saying sales have been plummeting and revenues are down.

"Guitar Hero" fans are bummed.

"I'm kind of unhappy," said Derek McKenzie of Hollywood. "I'd like to see 'Guitar Hero' stay. That's one of the biggest games, isn't it?"

Not anymore.

The music is fading but the explosions are getting louder.

The future, it seems, belongs to shoot 'em up games.

Activision officials say they will focus on "Call of Duty: Black Ops."

It was released last November and pulled in $1 billion in its first six weeks.

While "Guitar Hero" does have a following, not everyone is bummed.

Real guitar player Gregory Paul Duarte says, "Good riddance. Thank you."

"People can maybe perhaps learn how to play real instruments," said the Hollywood resident.