Shops from the San Fernando Valley to Santa Monica will be affected when a major part of the 405 Freeway closes from the 10 to the 101 freeways, starting late Friday to early Monday.
Business owners are using the shutdown to come up with creative ways to attract local customers.
For example, O'Neill, a sportswear store located at the corner of 2nd Street and Broadway in Santa Monica, is offering a 40.5 percent off sale to keep up with the theme. The store had its grand opening recently, so it's hoping to attract people who live nearby.
On the other side of the hill, the Westfield Fashion Square in Sherman Oaks is also offering sales and free valet parking to attract local customers.
"Others are coming up with special 4-0-5 discounts. We have people that are offering things for $40.50, $4 or $5 for appetizers and different things to go with the theme," said Nancy Hoffman of the San Fernando Valley Chamber of Commerce.
On the other hand, many owners have opted to avoid the hassle by closing their stores that weekend.
The 53-hour closure begins at 7 p.m. Friday and ends at 6 a.m. Monday.
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