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Starbucks introduces blonde roast coffee

Starbucks, known for its dark-roasted beans, introduced the 'Starbucks Blonde Roast.'

October 19, 2011 12:00:00 AM PDT
Starbucks hopes a new brew will grab a wider base of customers. The company, known for its dark-roasted beans, is introducing the "Starbucks Blonde Roast."

The blend is for the large number of U.S. coffee drinkers who prefer a lighter-tasting coffee.

Starbucks wants to appeal to those who currently choose the milder brews offered by competitors McDonald's and Dunkin' Donuts.

The company said it went through 80 different recipes before finding its blonde roast, which goes on sale in January.