Wal-Mart ups ante in holiday price matching

NEW YORK

The Bentonville, Ark., discounter said Monday it will be matching prices on many of its products. Shoppers who buy something at a Walmart store between Nov. 1 and Dec. 25, but then find the identical product elsewhere for less, can get a gift card in the amount of the difference.

The offer excludes merchandise bought on Wal-Mart's website and some other products, such as groceries.

The price guarantee comes as Wal-Mart Stores Inc. tries to solidify its position as the low-price leader for the holiday 2011 season.

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