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Macy's will open its doors at midnight for Black Friday shoppers

A Macy's department store is seen in this undated file photo.

October 31, 2011 12:00:00 AM PDT
Macy's has announced all of its stores will open at midnight after Thanksgiving Day, which is four hours earlier than last year's opening.

This is the first time the department store will open that early.

While Macy's Executive Vice President of Marketing Martine Reardon said the expanded hours are in response to customer requests, the store might also be trying to keep up with other retailers who are offering customers an extra-early shopping start.

Just last Friday, Target announced that it will also be opening its doors at midnight and will be offering its Black Friday deals beginning at that time.

Both retailers will be open for 23 hours straight.

The Associated Press contributed to this story.