Most of the women at the Daybreak Shelter can't remember the last time anyone did their hair or makeup.
"It feels really wonderful. I like primping anyways, so playing house and dress me up, it's like 'Oh yeah,'" said Georgia Barsby.
For some, it's a first.
"I'm pretty plain and I don't wear all that stuff but I kind of wanted to see what it's going to look like," said Dorothy Stewart. "I'm excited though."
So when Beverly Hills "stylist to the stars" Jose Eber arrived with his team of experts to do makeovers, they were stunned.
Lesla was ready to part with her long locks.
"We're here giving all these ladies confidence," said Eber. "Because once they have confidence they take life a little bit differently."
Daybreak Shelter offers emergency services and long-term housing to homeless women with mental illness.
"We provide life skills, financial planning and help these women get to the next stage in their self-reliance and independence," said McKinley Williams, development director, Ocean Park Community Center.
After they get their hair and makeup done, the women get decked out in some fabulous outfits for a photo shoot.
Glamour Project takes "before-and-after" photos showcasing the remarkable transformations. Each woman is given a framed photo of their glamorous look.