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Kraft to remove artificial dyes from 3 mac and cheese products

Kraft products are seen in this undated file photo.

October 31, 2013 12:00:00 AM PDT
Kraft says it plans to remove artificial dyes from three macaroni and cheese meals that come in kid-friendly shapes.

The new recipes include the Spongebob Squarepants, Halloween and winter shapes. Two new shapes will also be added.

The change doesn't affect Kraft's traditional elbow-shaped macaroni and cheese with so-called "original flavor."

The change comes as consumers demand more natural foods. The packaged food company said the changes are not a result of an online petition. The petition, posted in March, had more than 348,000 signatures on Thursday.

The Associated Press contributed to this report.