Juul CEO steps down, company suspends advertising in US

Juul CEO Kevin Burns has announced he will step down from the San Francisco-based company. K.C. Crosthwaite joins the company as CEO effective immediately.

Crosthwaite was formerly the Chief Growth Officer at Altria Group Inc., he oversaw the company's expansion into alternatives to combustible cigarettes. He also served as an observer on JUUL Labs' board of directors.

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JUUL Labs announced the company is suspending all broadcast, print and digital product advertising in the U.S. The company said it will also "refrain from lobbying the Administration on its draft guidance and committing to fully support and comply with the final policy when effective."

Kevin Burns released this statement about stepping down:

"Working at JUUL Labs has been an honor and I still believe the company's mission of eliminating combustible cigarettes is vitally important. I am very proud of my team's efforts to lead the industry toward much needed category-wide action to tackle underage usage of these products, which are intended for adult smokers only."

Several states have pushed back on e-cigarettes, most recently Massachusetts governor put a four-month ban on the sales.

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