While most stores will be filled with hordes of shoppers, outdoor goods retailer REI has a different idea about how to celebrate Black Friday.
The retail chain began closing its doors on the shopping holiday five years ago to encourage shoppers to #OptOutside, a campaign to skip the shopping entirely and enjoy the great outdoors.
This year, they're upping the game, calling on people to #OptToAct, which focuses on fighting climate change and reducing our carbon footprint through simple actions.
All REI stores closed on Black Friday to fight climate change, encourage outdoor activities
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