Attendance at the movies is down, but it's not stopping ticket prices from climbing.
The National Association of Theater Owners says attendance in North America is down 6 percent from 2016. That's even lower than what studio executives projected.
As for the ticket price, it reached a new high of $8.97 cents nearly 4 percent higher than 2016.
The association is blaming the drop on a weak summer movie season and many sequels.
Movie ticket prices up, attendance down
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