Lil Mema's real name is Abby Cohen, and she's a retired educator with a doctorate living in Altadena.
The 79-year-old sports plenty of bling and a flat-billed hat with "YOLO" written on the bill while dropping funky lyrics in her song, "V.O.T.E. Vote!":
"Evaluate the candidates, which of the two will go to bat on the issues that matter to you? You want to make a difference? Break free of your chains! Use your beautiful voice - VOTE - and things can change!"
In an interview with ABC7, Cohen said her grandchildren call her Mema, thus Lil Mema was born. She was inspired to make the rap video after reading an article about American voters.
"We are 31st out of 35 developed countries in terms of eligible voters that actually go to the polls. Half of us don't vote. I couldn't believe it. We live in the democracy. It's a government of, by and for the people and half of those people aren't going to the polls," Cohen said.
You can watch Lil Mema's full music video below:
VOTERS EDGE: Get all the facts before you cast your ballot
You can watch Cohen's full interview with ABC7 in the featured media player above.