New Era pulls MLB 'Local Market' caps from website after social media mockery

ByDavid Schoenfield ESPN logo
Wednesday, May 26, 2021

New Era pulled its line of MLB-affiliated "Local Market" hats from its website following widespread mockery on social media Tuesday.

New Era is the official cap supplier to MLB. The line featured a combination of team logos, local area codes, landmarks, World Series logos and other local tie-ins scattered over the hats.

In a statement Wednesday, New Era said it had launched the line in November 2020 but "it recently came to our attention that a few caps omitted a relevant area code."

"In light of this, we removed the collection from our website so we could review the design accuracy of all the caps," the statement said. "We apologize for any unintentional design mistake with regard to this collection."

The New York Yankees cap, for instance, featured five area codes, the Statue of Liberty, an apple, a slice of pizza, a boom box on the rear above a "NEW YORK" stencil, along with the words "New York The Empire State" in cursive script above a World Series logo.

The Los Angeles Dodgers cap displayed nine area codes, plus a pair of palm trees on the front. The California state bear made an appearance on the side of the hat, as did a taco on the back.

The Atlanta Braves cap had what appeared to be a UFO on the front. The back of theOrioleshat included a silhouette of Baltimore's Edgar Allan Poe. The Seattle Mariners cap featured a cup of coffee.

The Cleveland Indians edition included a pierogi on the back, while the Philadelphia Phillies and Washington Nationals caps both featured an identical "1776" logo.

The Kansas City Royalsversion highlighted four area codes -- none of which are in Missouri, where the Royals actually play their games. The team's social media account appeared to have some fun with the omission, changing its official Twitter bio to read: "Located in Kansas City, Mo., we love Kansas area codes, saxophones, the flag of Kansas City, pigs, Missouri and the 1985 World Series."

New Era had previously unveiled a similar line of NBA caps.