Stars from across the entertainment world shared personal messages this year in a virtual event.
"I just wanted to wish you a great Snowball Express," said Keanu Reeves.
"I hope everyone has a great day; Disneyland will be there in the future," said Tom Hanks.
While it's not a trip to Disneyland, it did the job and brightened many days.
And the Snowball Express is now trying to make sure that support is year round, not just during the holidays.
"Our role is to let them know they are not forgotten, that we are there for them, around the clock," said General Robin Rand, Snowball Express.
The coronavirus may keep Gold Star families at home, but it won't stop the Snowball Express from helping them connect, share and remember those they have lost.