HOLLYWOOD, LOS ANGELES (KABC) -- There was a mad frenzy in Hollywood Saturday for fans of K-pop sensation BTS as a new store featuring their merchandise opened up.
Crowds formed a mile-long line, with many camping out overnight at the new Line Friends store off Hollywood Boulevard near Orange Drive.
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The store didn't open until 11 a.m., but once it did, it was a mad dash for the BT21 collection and a gift box for the first 300 customers.
The Line Friends store is the second location to open after a successful launch in New York City.
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Line Friends is a global character brand that creates emoji stickers for the mobile messenger app LINE.
It has about 200 million users worldwide.