Dadbag celebrates everything dad bod in a trendy, unironic fanny pack screen printed with -- you guessed it -- a pudgy, hairy midsection.
Stuff your Dadbag with everyday essentials like your phone, wallet or a big can of beer and parade as a walking celebration of middle-age masculinity and body positivity.
Dadbag isn't available for purchase yet, but creator Albert Pukies is looking for partners to take the product into production.
PHOTOS: Meet Dadbag