Founder Motty Reif, a renowned producer from Israel, said he's been part of the industry for more than 30 years. His goal is to change how it operates.
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"For many years with not blaming anyone, the fashion industry has [had] one type of model for the last four decades of like usually tall, very thin, usually blonde," said Reif. "We started a few years to try to change the definition of what is a model."
Reif said when it comes to talent, he wants a variety of people: height, skin color, age and more. Another goal for the show is sustainability. According to Reif, they used a special machine to make the clothes.
"And we partnered with Kornit Digital. Kornit is a textile digital printing machine which they are printing using zero water," said Reif.
According to Reif, he's working to create a space for shining a light on historically underrepresented designers. He also said he has a personal mission with this project.
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"I have always said that I am doing it for my granddaughter because I would like for her to be born into a world that she will see that beauty is in every shape," said Reif.
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