"It's been rejected by business who are afraid that customers won't buy it. Ugly fruits and vegetables selling them and celebrating them is one of the ways," said Dominika Jarosz, global campaign manager for Feeding 5000.
[Ads /]
Jarosz said one-third of the world's food is wasted, yet we have many people who are "food insecure."
She wants businesses to reduce food waste and seek help from nonprofits to offer smart solutions.
"California has Assembly Bill 1826, which mandates organic recycling for all business and institutions. Under our new food waste franchise program, food rescue and food donation will be a mandatory component," said Jennifer Pinkerton, of L.A. City Sanitation.
The Los Angeles Food Policy Council teamed up with environmental impact organizations like The L.A. Kitchen.
[Ads /]
"All the workers and the volunteers prepared a vegan posole and kale tortilla chips," said L.A. Kitchen board chairman Rudy Espinoza.
The L.A. Kitchen program teaches former inmates as well as people who've aged out of foster care to grow and prepare produce for events like these.
Frank Tamborello of Hunger Action L.A. said they offer a $10 discount at farmers markets if people on Cal-Fresh, SSI or WIC buy at the farmers markets.