The pop-up shop opened at noon but fans were seen lining up hours before doors opened. The first 50 fans who purchase $50 worth of products got the chance to take a picture with Lady Gaga herself.
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Gaga's collection of lip liners, lipsticks and shimmer powers was previously only available online and on Amazon Beauty.
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The temporary shop will take up residence between the American Girl store and the Pottery Barn Kids store. It'll be open Friday from 10 a.m. to 9 p.m. but after that, it's closing up shop.